The National Water Company in Saudi Arabia Opts for SEDCO’s Advanced Queue Management Solutions to Provide a Safer Customer Journey

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SEDCO's virtual queuing solutions for the National Water Company in Saudi Arabia


Riyadh, KSA – In a landmark step to ensure social distancing and serve customers better during and after COVID-19 pandemic, the National Water Company (NWC) in Saudi Arabia has adopted SEDCO’s digital branch transformation solutions including virtual queuing, queue management system, digital signage and customer feedback system in 34 of its branches across the kingdom.

The virtual queue system enables NWC customers to reserve appointments in advance through a mobile app, thereby avoiding long waiting periods in a crowded branch. As customers wait in a safe place, the system sends SMS alerts to notify them when their turn arrives.

With the advanced queue management system, walk-in customers remain informed about the queue status through the system’s digital screens after receiving queue tickets from SEDCO token kiosks. Moreover, the digital signage system can display informative content to increase the customers’ awareness about crucial issues such as saving water.

Before leaving the service center, customers can share their opinion about the service, the staff or the branch environment through the customer feedback system, allowing the company to elevate the quality of offered services and improve business operations.

“Empowered by advanced business intelligence capabilities, our queue management system enables insightful decision-making based on real-time data and powerful reports such as performance analysis, branch and employee utilization, and advanced customer survey statistics,” stated Nidal Abu Markhieh, Regional Sales Manager at SEDCO.

“SEDCO is pleased with this collaboration which came as a pivotal step towards digital branch transformation that aligned with the National Water strategy. We are always committed to helping organizations ensure a safer customer journey during the pandemic and beyond,” Abu Markhieh added.

In addition to the utilities sector, SEDCO’s virtual queuing solutions are tailored to meet the changing needs of banks, telecom operators, healthcare centers, and governmental institutions.

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