Orange Jordan chooses SEDCO in a step towards digital branch transformation

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woman using SEDCO's queuing kiosk at Orange Jordan


In line with its commitment towards delivering top customer experiences, Orange Jordan integrated SEDCO’s CEM solutions into its 64 branches across Jordan.

Orange took this initiative to evolve its service centers into smart branches to save the customers’ waiting time while better managing its operations.

SEDCO’s comprehensive, smart branch solutions including mobile queuing app, queue management system integrated with a smart BI tool, digital signage, and customer feedback system are all aligned to streamline the customer journey while enabling Orange to have full control over its service centers.

Through SEDCO’s queueing app, Orange empowers its customers to enter virtual queues by choosing the desired service branch, getting directions, taking e-tickets, and keeping track of their turn before arriving to the branch to avoid waiting in line.

Powered with BI tool, the queue system can centrally monitor and control all of Orange’s branches, while enabling the branch manager to track performance in real-time, view advanced reports, and predict trends in order to boost efficiency and make more insightful decisions.

With smart digital signage, the waiting customers remain engaged with targeted advertisements and content about Orange products and services, which will trigger their purchase intent.

The system offers Orange customers the chance to share their feedback about the branches, services or employees, where all feedback is measured against the company’s KPIs to improve performance and ensure customer satisfaction.

 “We are pleased to cooperate with Orange, who always differentiates its services to be in a top level globally, and we are ready to have more future business with Orange towards smart digital branch transformation including 24/7 self-service zone,” stated Mohammad Adi Regional Sales Manager at SEDCO.

About Orange Jordan

Orange Jordan is the backbone of the Kingdome’s ICT sector, delivering innovative and advanced IT and telecommunications solutions to meet the aspirations of individual and enterprise customers nationwide.

Orange Jordan has an expanding customer base of more than five million, a network of around 1,800 dedicated employees, and more than 55 branches. It is one of the 29 subsidiaries of Orange Group, a leading telecommunications operator in the world that ranks in the top ten among its competitors.


SEDCO is a global leader in providing digital branch transformation solutions including self-service kiosks, automated telecom shops, queue management powered with business intelligence, digital signage, and customer feedback system. SEDCO has every need of telecom operators covered. Contact us to learn more

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